2019 Agenda & Materials

AGENDA

THURSDAY, MAY 9

10:00AM   REGISTRATION

10:15AM   WELCOME

10:30AM   SESSION I PRESENTATIONS

Beyond the Blog: The CCD’s Blog After One Year
Presenters: Eleanor Cartelli, Senior Associate Director & Sarah Thomas, Marketing and Communications Manager, Boston University
Cutting through the Clutter to Market Career to First­ Year Students
Presenter: Anders Croft, Marketing Communications Specialist, Emerson College
Personalization at Scale: Digital Discoverability in the Age of Netflix
Presenters: Tess Mattern, Marketing & Digital Media Manager, Wellesley College and
Jen Pollard, Director of Operations and Analytics, Wellesley College

11:20AM   STUDENT PANEL

12:00PM   LUNCH

1:00PM     AU3CP/HOW TO JOIN

1:15PM   KEYNOTE ADDRESS #1

Innovation Begins With Listening
Speaker: Chelsea Haring, Chief Operations Officer and Higher Education Strategist, Switchboard

Innovation begins with listening. Career services has been rocked with disruption and change over the past decade; many campuses have restructured or are actively reimagining how they connect college to career. In other cases, teams have weathered years of change initiatives, yet are still facing similar challenges. What if institutions invested in their career services team’s ability to listen to the students who don’t show up? Could the stories from those students help to design relevant services from a place of empathy as well as better communicate that new perspective?

1:45PM     INDUSTRY TREND PRESENTATION: CAREERSHIFT

One Team/One Cause : Empowering a Campus-Wide Vision for Every Student
Presenter: Val Matta, Co-Owner and VP of Business Development, CareerShift

2:15PM     COFFEE BREAK

2:30PM    ROUNDTABLE DISCUSSIONS

There will be three 30-minute roundtable discussion sessions. You can opt to rotate among the different topic categories or stay within just one category.

  • Roundtable Discussion Topics:
  • Non-traditional ways to Engage on Social Networks
  • Reaching Gen Z: Success Stories
  • Communicating the Value of Career Services Internally and Externally
  • Integrating the Career Center on Campus

4:00PM    INDUSTRY TREND PRESENTATION: uCONNECT 

Non-traditional students are now the majority: Curating content to engage and inspire underserved student populations
Presenter: David Kozhuk, Founder, uConnect

4:30PM    CLOSING REMARKS

4:30PM    NETWORKING RECEPTION
Sponsored by uConnect

FRIDAY, MAY 10

8:30AM   REGISTRATION & BREAKFAST

9:00AM   WELCOME

9:15AM   THINK TANK CHALLENGE

What’s Your Biggest challenge Right Now….

  • First Destination Survey: what collection tool you’re using now and incorporating your data to tell your story.
  • The balance from services/events to value based messaging.
  • Getting students to events/programs and everyone on campus to understand the value.
  • Communicating with faculty.
  • Reviewing events and programs, what’s working/not and how to make changes.

10:15AM  SESSION II PRESENTATIONS

Crafting your Message for Chinese Social Media
Presenter: Carol Duan, International Social Media Specialist, Boston University
Instagram Stories to Engage Students
Presenter: Dave McDonald, Assistant Director of Social Media, Boston University Public Relations
Give ‘Em Something to Snack On: A Menu of Micro-Content Delights
Presenter: Erika “Riky” Hanlan, Career Advisor, Worcester Polytechnic Institute
Popping Up on Campus
Presenter: Jennifer Pawlewicz, Career Engagement and Marketing Specialist, Ithaca College

11:15AM   BREAK

11:30AM   KEYNOTE ADDRESS #2

What’s Your Story?
Speaker: Kait Lanthier, Director, Content Strategy, Babson College

What’s the story? That’s the question that led to a seismic shift how Babson’s marketing team approached content—a shift that led to a 700% increase in engagement with storytelling content in just six months. Babson’s Director of Content Strategy, Kait Lanthier, will walk you through their content strategy framework, and discuss how to apply Babson’s lessons learned to your career story.

12:00PM   LUNCH

12:00PM   ROUNDTABLE DISCUSSIONS

There will be three 30-minute roundtable discussion sessions. You can opt to rotate among the different topic categories or stay within just one category.

  • Digital Resource Roundup
  • Incentives that WORK
  • How are you Tackling the Ghosting Phenomenon
  • How are you using Video

2:30PM   CLOSING REMARKS