2018 Agenda

Slides are available to view for most presentations from the 2018 conference and are linked at the presentation title.

Thursday, May 10

10:00AM   REGISTRATION

10:15AM   WELCOME

10:30AM   SESSION I: ROUNDTABLE DISCUSSIONS

There will be three 30-minute roundtable discussion sessions. You can opt to rotate among the different topic categories or stay within just one category. (Topics below are subject to change.)

  • How are Gen Z different than Millennials, and how to reach the Gen Z population
  • Latest and greatest social media channels – when to jump on board
  • SnapChat or no SnapChat
  • Communicating your results both internally and externally
  • Student expectations and experience – too many emails!

12:00PM   LUNCH

1:00PM     SESSION II: KEYNOTE ADDRESS
Strategizing and Communicating the Career Services EdTech Stack
Sheetal J. Patel, PhD, Associate Director, Content and Educational Design Strategist, Career Management Center, Stanford Graduate School of Business
(handout: The Career Services Ed Tech Stack)

1:45PM    COFFEE BREAK

2:00PM     SESSION III: PRESENTATIONS
Engaging Students and Employers with Social Media
Marisa LoBianco, Director of Undergraduate Career Services, The New Schools/Parsons 

From Nothing to Something: How a First-time Marketing Strategy Elevated Skidmore’s Career Development Center
Pam Fisher, Associate Director of Employer Outreach & Strategic Communications, Skidmore College

Coffee Anyone? One Tasty and Fun Strategy to Engage Students and Market Career Center Events and Services on a College Campus
Suzanne Voight, Ph.D., Assistant Director for Marketing, University Career Center, University of North Carolina at Charlotte

More Than a Makeover: Behind the Blog
Eleanor Cartelli, Senior Associate Director of Marketing & Communications and Sarah Thomas, Marketing & Communications Manager, Boston University, Center for Career Development

3:30PM     SESSION IV: INDUSTRY TREND
Why the answer to your students’ biggest fears and greatest anxieties might be buried in your website. Learn how to leverage your First Destination Survey Data to better support students, from enrollment through completion.
David Kozhuk, Founder, uConnect

4:00PM    CLOSING REMARKS

4:30PM    NETWORKING RECEPTION (sponsored by uConnect)

FRIDAY, MAY 11

8:30AM   REGISTRATION & BREAKFAST

9:00AM   WELCOME

9:15AM   Session I: NEW CHANNELS FOR NEW AUDIENCES
From Weibo to WeChat: Boston University’s Use of Chinese Social Media Networks
Carol Duan, International Social Media Specialist, Boston University

9:45AM   SESSION II: PRESENTATIONS
Career Center Re-branding Strategy
Lisa Alberts, Assistant Director, Marketing & Business Analytics, Undergraduate Center for Career Development, Babson College

#UDIntern: Storytelling through Social Media
Heather Tansley, Assistant Director, Communications and Operations, Career Services Center, University of Delaware

Using Design Thinking to Solve Your Complex Marketing Challenges
Joseph M. Catrino, Director, Career Development, Center for Student Success and Career Development, Trinity College

10:30AM  SESSION III: ROUNDTABLE DISCUSSIONS

There will be three 30-minute roundtable discussion sessions. You can opt to rotate among the different topic categories or stay within just one category. (Topics below are subject to change.)

  • Communicating your office narrative and mission
  • Leveraging your website to tell your story
  • Using video in social media
  • Facebook Live – have you tried it?

12:00PM   LUNCH

1:00PM   SESSION IV: THINK TANK CHALLENGE

After two days talking and learning about various ways we can make an impact in career services through our online marketing and communications efforts, let’s take time to put that knowledge to good use. Attendees will break up into small groups to work on challenges in need of solutions. Though the answers may not be as simple, this activity provides us with an opportunity to discuss possible resolutions and create fresh ideas as to how to tackle the issues.

2:00PM   CLOSING REMARKS